Dove® Proves That Beauty is a State of Mind

Wednesday, 16 April 2014


New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty

(Karachi, Pakistan), April 9th 2014: Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove revealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women. The results are documented in the short film Dove: Patches on dove.pk/patches

PFDC Sunsilk Fashion Week April 2014: Day-4 Journal

Tuesday, 15 April 2014

Official PFDC Host Zara Peerzada wearing Elan
[Lahore: 14th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the fourth and final day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week included ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-4 featured Voile shows with Five Star Textile Limited, Warda Prints, Nimsay by Nimra Textile and Lakhany Silk Mills and designer prét-a-porter shows by Rizwan Beyg, Zara Shahjahan, Saira Shakira, Khaadi Khaas, Akif Mahmood and HSY later in the evening.

PFDC Sunsilk Fashion Week April 2014: Day-3 Journal

Sunday, 13 April 2014



[Lahore: 13th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the third day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-3 featured the continuation of the afternoon High Street Fashion Shows with Generation, Roodaba Omar, Bareezé Man and Gul Ahmed and designer prét-a-porter shows by Fahad Hussayn, Republic by Omar Farooq, Body Focus Museum, MARIA.B., Nida Azwer and Karma Pink later in the evening.

PFDC Sunsilk Fashion Week April 2014: Day-2 Journal

Saturday, 12 April 2014


[Lahore: 12th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-2 featured the continuation of the afternoon High Street Fashion Shows with BeechTree, Arooj Ahmed and Kayseria Pret and designer prét-a-porter shows by Shehla Chatoor, Teena by Hina Butt, Deepak Perwani, Muse and Élan later in the evening.

PFDC Sunsilk Fashion Week April 2014: Day-1 Journal


[Lahore: 11th April 2014] The seventh PFDC Sunsilk Fashion Week officially commenced yesterday, marking the fifth consistent year of the prêt a porter platform. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-1 marked the first day of the afternoon High Street Fashion Shows featuring MK Nation by Karma, ChenOne and Ittehad Textiles, followed by the Bank Alfalah Rising Talent Show and designer prét-a-porter shows by Mohsin Ali for Libas, Nickie Nina, Sania Maskatiya, The House of Arsalan Iqbal and Ali Xeeshan Theater Studio later in the evening.

The success of PFDC Sunsilk Fashion Week continues to prompt private sector associates to grow in their engagement of the platform to launch new products, marketing campaigns and promotional activities. Day-1 of PSFW marked the return of Magnum to the platform for the second consecutive year with their popular custom made ice cream bar, Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge and undertook complimentary sampling while Fed Ex – GSP Pakistan Gerry’s International, PFDC’s official logistics partner, also hosted a special media lounge at the event. Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. All these activities will continue throughout the remaining days of PFDC Sunsilk Fashion Week. Further, Day-1 of PFDC Sunsilk Fashion Week 2014 was styled by the creative teams at Nabila’s and NGENTS.