L'Oreal Mega Volume Miss Manga Mascara Review and Swatches

Wednesday, 23 April 2014


We all love the doe-eyed, long flattering lashes and L'Oreal has recently come out with a fantastic addition for this lady-obsession in their mascara collection. Mega Volume Miss Manga Mascara has been inspired by 'Manga', as the name suggests, which are Japanese comics with characters having big hair, big eyes and big eyelashes as some of their prominent features. The idea in itself is very cute and spot on for making a mascara based on such a valid theme.

Dove® Proves That Beauty is a State of Mind

Wednesday, 16 April 2014


New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty

(Karachi, Pakistan), April 9th 2014: Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove revealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women. The results are documented in the short film Dove: Patches on dove.pk/patches

PFDC Sunsilk Fashion Week April 2014: Day-4 Journal

Tuesday, 15 April 2014

Official PFDC Host Zara Peerzada wearing Elan
[Lahore: 14th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the fourth and final day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week included ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-4 featured Voile shows with Five Star Textile Limited, Warda Prints, Nimsay by Nimra Textile and Lakhany Silk Mills and designer prét-a-porter shows by Rizwan Beyg, Zara Shahjahan, Saira Shakira, Khaadi Khaas, Akif Mahmood and HSY later in the evening.

PFDC Sunsilk Fashion Week April 2014: Day-3 Journal

Sunday, 13 April 2014



[Lahore: 13th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the third day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-3 featured the continuation of the afternoon High Street Fashion Shows with Generation, Roodaba Omar, Bareezé Man and Gul Ahmed and designer prét-a-porter shows by Fahad Hussayn, Republic by Omar Farooq, Body Focus Museum, MARIA.B., Nida Azwer and Karma Pink later in the evening.

PFDC Sunsilk Fashion Week April 2014: Day-2 Journal

Saturday, 12 April 2014


[Lahore: 12th April 2014] The Pakistan Fashion Design Council in collaboration with Sunsilk presented the second day of the seventh PFDC Sunsilk Fashion Week. In keeping with the objective of furthering fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail labels, high-street fashion brands as well as textile houses along with a fully functional, state of the art exhibition area. Day-2 featured the continuation of the afternoon High Street Fashion Shows with BeechTree, Arooj Ahmed and Kayseria Pret and designer prét-a-porter shows by Shehla Chatoor, Teena by Hina Butt, Deepak Perwani, Muse and Élan later in the evening.